LensCrafters sat with designer Charlotte Ronson as she unveiled her special collection for Vogue Eyewear inspired by Global Brand Ambassador Eva Mendes.
Q: Congratulations on being selected as the designer for the 2014 Vogue Eyewear/CFDA design series! What was your reaction when you find out that you were chosen for the partnership?
A: Thank you! I was so flattered and excited. Having the chance to partner with the CFDA and Vogue Eyewear was great. I had never designed an eyewear collection so I was excited to get started. Seeing the collection in-stores at LensCrafters and Sunglass Hut brought everything full-circle. I’ve loved every minute of it.
Q: Tell us about the new eyewear collection.
A: As part of the collection, I had the opportunity to design a sunglass and an optical style which pays tribute to my muse, the beautiful Eva Mendes. Like Eva, the collection is very feminine and elegant. My design features delicate touches of scallop detailing, floral prints and pastels.
Q: What was it like designing eyewear for the first time?
A: Designing eyewear for the first time was a whole new learning experience for me. I designed my frames in conjunction with my SS14 collection and used Eva Mendes as my muse. I also spent a lot of time exploring the brand essence for Vogue Eyewear, going through archives, which helped further define the shapes and the materials I chose.
Q: What was your favorite part?
A: Getting the opportunity to create my first eyewear collection and collaborate with a global brand like Vogue Eyewear was really the most rewarding. Any time you do a collaboration it is so exciting because you get to delve into another brand’s DNA and find the common ground you both share and use that to create something entirely new that you might not have otherwise tried.
Q: Eva Mendes was your inspiration. Did you get to work with her personally during the design process?
A: When I first started on the project with Vogue Eyewear, I spent a lot of time researching the brand and was immediately drawn to Eva, the Global Brand Ambassador. She embodies the same ideals as my brand and really helped add extra layers of inspiration to the collection. She is sexy and sophisticated but also has a softer, feminine side. I wanted to take each of these elements and let them influence each detail of the frames.